Trade Shows
Positioning Singapore Brands on the Global Stage
SFIC supports members’ participation in key regional and international trade shows by providing structured platforms that raise visibility, support market entry, and strengthen Singapore’s presence in global furniture and design markets.
Through collective representation such as national pavilions in overseas shows and curated showcases, SFIC helps members participate more effectively, reduce entry barriers, and engage relevant buyers, partners, and industry stakeholders.
Why participate
Platforms that generate real business conversations
![]() Build brand visibility Position your brand in priority markets through Singapore Pavilions and curated showcases. | ![]() Engage the right buyers Connect with buyers, distributors, architects, designers and industry professionals. | ![]() Gain market insights Benchmark your offerings against global competitors and emerging market trends. |
Key trade shows
Past platforms supported by SFIC
Get involved
Interested in participating in upcoming trade shows?
Share your target markets and product focus and connect with our team to stay informed about trade platforms and participation opportunities.








