The new 2025 roadmap aims to position the Singapore furniture industry as the key driver for work-life integration for a more sustainable urban living environment for the future.

First, the agility of the industry and its members remains its core thrust. Together with Enterprise Singapore and related stakeholders, SFIC will step up efforts to help members harness sustainability as a competitive advantage to capture new pockets of business opportunities quickly. For emerging opportunities in new markets, industry members will be encouraged to move with greater speed. They should also deepen their presence in markets that have already been tapped.

Second, taking the urbanite-centricity theme further, the focus should be on developing solutions that meet the expectations of a post-Covid-19 work-life environment. To be able to do this better, industry players will need to better understand the new customer psyche and design sustainable urban living solutions for the future of living and work.

Another consideration involves the development of sustainability-driven furniture and furnishings amid consumers’ increased concern with regards to health and safety matters. Further, Singapore furniture players have a particular advantage, given the republic’s high urbanisation rate of 100%. Singapore is thus a good test bed to model sustainable lifestyles for urban dwellers. Singapore furniture businesses can do their part by integrating circular systems underpinned by Singapore’s robust logistics and waste infrastructure, and by embracing innovative technologies to develop new materials and products.

Third, the upcoming roadmap aims to foster greater enterprise adeptness, i.e. cultivating stronger business mindset and skilfulness to enable members to gain a foothold in their respective arenas. Beyond the traditional supply chain, members can scale up by collaborating with non-conventional partners like those in the healthcare industry, urban planners, designers and green solutions providers.